Scott founded the Astroworld Festival in 2018 in partnership with Austin-based ScoreMore Shows and Live Nation, the world’s largest event-promotion company (ScoreMore sold a controlling interest to Live Nation in 2018).
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Scott has a daughter, Stormi, with the reality TV and cosmetics mogul Kylie Jenner.
This year, he launched a hard seltzer brand, Cacti, with Anheuser-Busch. Last year, more than 27 million fans logged in to see him perform a concert in the video game “Fortnite,” where fans bought reams of real and virtual merchandise for characters in the game.īeyond music, his endorsement deals with Nike, at a reported $10 million per year, and McDonald’s, where fans could order a Scott-themed novelty meal, have made him one of the richest acts in contemporary hip-hop. (He is also currently scheduled to headline next weekend’s Day N Vegas festival, alongside Kendrick Lamar and Tyler, the Creator.) That launched Scott into the caliber of acts that could headline the Coachella Valley Music and Arts Festival, for which he was booked in 2020 and, as of now, is still scheduled to headline in 2022. His arena tour for that album grossed $32 million in three months in 2019, according to Pollstar. “Sicko Mode,” with Drake, topped the Hot 100 and set a template for TikTok-ready rap with its hard edits between beats and tempos. It not only again topped the album charts, but placed all 17 tracks into the Hot 100 singles chart. That record yielded two of his signature singles - “Goosebumps” and “Pick up the Phone” - and topped the Billboard 200 album charts.īut it was 2018’s “Astroworld” that turned him into a pop force. His 2016 follow-up, “Birds in the Trap Sing McKnight,” had similar firepower, with Andre 3000, Kendrick Lamar and Kid Cudi as guests. The LP’s swarm of guest appearances - Justin Bieber, the Weeknd and Kanye West among them - announced that a new star had arrived.
On two early mixtapes and his 2015 major-label debut “Rodeo,” singles like “Antidote” set a template for how rap would sound in the coming decade - bruising, miserable, sleekly nihilist. His music was both visceral and melancholy, produced with the weight and ferocity of trap but glazed over with vocal processing and distended samples. In 2012, he signed deals as an artist (with T.I.’s Grand Hustle imprint for Epic) and as a writer/producer (with Kanye West’s G.O.O.D. His father and grandfather were jazz and soul musicians, and he studied musical theater while growing up in the middle-class Houston suburb of Missouri City. The 30-year-old Scott, whose real name is Jaques Webster, was born in Houston, a famed city for outlaw hip-hop that figures prominently in his work (His chart-topping 2018 album “Astroworld” was named after a now-closed local theme park). “I could never imagine the severity of the situation,” Travis Scott said in his latest statement on the Astroworld Festival, where eight people died. Music Travis Scott, Kylie Jenner and SZA reflect on Astroworld tragedy: ‘In shock’ A judge ordered him under court supervision for a year following his guilty plea. Scott’s set lasted barely five minutes, whereupon he fled the scene and was soon apprehended by local police. “Middle finger up to security right now.” He then led the crowd in a chant of “We want rage.” (Scott often refers to his fans as “ragers.”) “Everyone in a green shirt get the f- back,” Scott said, referencing the festival’s security staff. Before the incident in Arkansas, the rapper pleaded guilty in 2015 to charges of reckless conduct, after cajoling fans at Lollapalooza to climb over barricades and onto the stage with him during his show at the Chicago festival. Scott has twice faced criminal charges related to inciting crowds into over-heated fervors.
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His reputation as an incendiary live performer arguably exceeds his recorded music as the main driver of his current popularity.īut that penchant for inspiring chaos onstage has led to troubling situations, long before Friday’s Astroworld crowd-stampede disaster that killed eight people and left numerous concert-goers injured in Houston.
On his 2018 song “Stargazing,” the rapper reveled in his crowds’ heaving energy: ”it ain’t a mosh pit if ain’t no injuries.” Yet the 30-year-old rapper is also one of the most successful figures in contemporary hip-hop, an endorsement-friendly business mogul in the vein of Jay-Z and Puff Daddy, and one of a handful of rap artists who can headline major festivals. Scott’s talent for stirring up a young fanbase with the fury of an underground punk act has long been a part of his appeal.
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